About Zohra

Zohra Halela graduated from the renowned
Parsons School of Design in New York. After gaining valuable experience in New York fashion houses like DKNY & Arrow Shirts, Zohra launched her East-West fusion wear brand in Singapore, the fast growing fashion capital of the world. This was a successful attempt to merge her international experiences together with the skills of Asian craftsmen... It was essential to take Indian creativity out into the world in such a way that benefited both craftsmen and the modern consumer.
Zohra speaks...
“Fashion to me is an attitude, what you create is purely a reflection of your experiences & personality.

My designs speak an international language, they appeal to all”
"There are a lot of subtle touches in my collection. Indian touches don't necessarily mean bold bright colours ... it's becoming a bit subtler - people are seeing there's more to India than meets the eye. People are using the embroidery, the colors or the fabrics, but not in obvious ways any more."

 

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